OUTLOUD is a brand whose mission is to champion and give a platform LGBTQ+ music leading with the annual music festival OUTLOUD @ WEHO Pride. In May of 2023 OUTLOUD expanded its repertoire by producing Kylie Sonique Love’s single and music video for ‘True Colors’, the cover of Cyndi Lauper’s queer anthem. The music video stars Drag Race’s first Trans participant, Kylie Sonique Love with a message supporting and giving visibility to the trans community. The video features an iconic cast of Drag Races all stars including 6, Alaska Thunderf*ck 5000, Angeria Paris VanMicheals, Aurora Sexton, Eureka O'Hara, Heidi N. Closet, Jimbo, Miss Shalae, Rajah O'Hara, Spice, Sugar, Willam Belli. This project arose in a time when anti-trans and drag laws were sweeping the nation, OUTLOUD’s goal was to create a song and video which uplifts and supports the community in the dire and trying times. Beginning with a speech by revolutionary Drag March and featuring clips from historic Trans protests, the True Colors music video is an anthem to Trans love and an important moment in uplifting Trans voices in music and art.
In orchestrating this project, OUTLOUD demonstrated their astute vision by enlisting a seasoned music producer to craft the evocative soundtrack, collaborating seamlessly with Kylie Sonique Love, and partnering with a distinguished production company to bring the video's artistic vision to life. The result was nothing short of awe-inspiring.
In a testament to their unwavering commitment to inclusivity and empowerment, OUTLOUD approached an iconic cast, inviting them to be part of this groundbreaking endeavor. Their resounding enthusiasm and dedication elevated the project to new heights, infusing it with authenticity and purpose.
Further exemplifying OUTLOUD's strategic prowess was their adept use of a dedicated PR team to strategically secure coverage in pivotal media outlets. This concerted effort played a pivotal role in amplifying the reach of the video and its profound message, ensuring it resonated far and wide.
The "True Colors" music video stands as a beacon of hope and acceptance, a testament to OUTLOUD's ingenuity, and a celebration of the vibrant diversity within our community. This submission serves as a heartfelt commendation of the visionary strategy and flawless execution that underpinned this extraordinary achievement. It is a shining example of the positive impact that can be achieved when passion, purpose, and precision come together in harmony.
With over 70,000 views to date Kylie Sonique Love’s True Colors video had an important cultural impact within the queer community. The star studded received rave reviews in it’s exclusive OUT Magazine feature and gained further coverage in segments on KTLA and FOX 11 with exclusive interviews with Kylie Sonique Love. The song was also performed live for the first time with the music video playing behind Kylie Sonique Love on the OUTLOUD Main Stage @ WeHo Pride.
