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Special Project

Special Project
From the 8th Annual Shorty Impact Awards

My Second First Time

Gold Honor in Documentary Short


In Germany, around 4.65 million people living with cancer.  Whilst improved awareness, diagnosis and treatments are helping more and more people to survive cancer and live longer, aftercare is in short supply. 

The time after therapy can be an emotional rollercoaster, as patients try to manage aftercare, rehab, possible long-term consequences and the thought that the cancer can return. And yet they are expected to just bounce back to normal life. 

Research-intensive biopharmaceutical company MSD Sharp & Dohme GmbH (MSD) wanted to demonstrate their commitment to cancer patients and cancer survivors.  




Strategy and Execution

On World Cancer Day, whilst everyone else was talking about therapies, we wanted to highlight that what comes after treatment is just as important: returning to your life and living with cancer after therapy. 

Only by demonstrating this is an issue that the public will stand up for and rally to resolve, can we force policy change in government so they change the Health insurance provisions and enforce free aftercare support.  

To affect change, we first have to create awareness of the issue amoungst current and post-treatment patients, their families and the wider community . This means creating emotive and engaging content which is likely to be watched and shared.  

We put Cancer survivors Monika and Silja at the centre of our campaign and gave them the central voice in 2 documentary films which described their daily challenges, showing the highs and lows of returning to new life. 




Content Hub IqDigital:  


Video for My Second First Time

Entrant Company / Organization Name

Edelman, MSD Sharp & Dohme


Entry Credits