IZEA was tasked with bringing a high-profile YouTube gaming creator, @TheWarOwl, to IEM Dallas, one of the largest esports gaming events of the year. Utilizing a man-on-the-street approach, The Warowl did interviews, created multiple pieces of content and even pranked an entire stadium full of unwary fans. During this multi-day event, the creator posted to his Twitter, YouTube and YouTube community page to update fans on his locations, promote Predator Gaming’s Helios 18 gaming laptop and help build the relationship between the brand and the esports community.
Predator Gaming is on a mission to build an inclusive gaming community, where all gamers can play together regardless of identity, appearance, background, ability, or skill. This campaign also aimed to continue to cement Predator Gaming in the gaming community and promote an inclusive gaming culture.
To execute, IZEA provided a team of two on-site representatives and a lean production crew to ensure the content was shot while the creator interacted with fans for the three-day event. While interacting with the crowd, the creator also posted 16 real-time Tweets to help drive engagement and brand sentiment. (See links below.)
This video highlights our strategy and shows client feedback: https://www.youtube.com/watch?v=QG7a2IzzPoM
Aside from the on-site aspect that reached thousands, this campaign garnered 3 million impressions and continues to rise every day. Additionally, this campaign has garnered over 900,000 engagements — all without any paid media support.
