Impact is the digital destination for young people shaping the future. We meet our audience where they’re at and give them the resources they need to make a difference.
We aim to create a more equitable world through digital-first content that:
We built a passionate team that directly reflects the audience we’re serving, allowing us to tune into culture and create content that genuinely resonates with people. We’re crushing the average for the media industry—the Impact team is 95% POC, 85% women & nonbinary, 60% LGBTQIA+, and almost entirely Gen Z. Our lived experiences, in combination with our exceptional ability to create high-quality content, make our work more authentic and powerful.
Our team’s diversity and talent, in combination with our large platform and innovative content creation skills, enables us to create collective change and drive long-term impact.
Implementation:
Our two-pronged mission of shifting culture and enabling action is intertwined in a highly synergistic way: a person will consume our content centering an under-heard issue, often involving marginalized communities, and then will be prompted to take action. These actions consist of signing petitions, registering to vote, making donations, participating in protests, joining impactful discussions, sharing content, and more.
Key Features:
1) Audience
In the three years since Impact Media was founded, we’ve grown a community of 3.3 million collective followers on @Impact and @Environment.
Compared to traditional media on Instagram, we are the top-performing platform in organic audience engagement. Impact’s engagement rate is 10X that of accounts like @nowthisnews, @washingtonpost, and @npr. In 2023 alone, Impact and Environment have garnered a total of 494 million impressions and 67 million engagements.
2) Action
The Impact team has fundraised $1,717,000+ for social causes and organizations like Planned Parenthood, Everytown for Gun Violence, Ukrainian refugees, and Turkiye/Syria earthquake relief. We utilize our content to raise funds for critical moments.
Most recently, Impact and Environment raised over $133,000 in relief for those affected by the Maui wildfires. Here are some links to our content during this period:
Impact has also garnered 500k+ petition signatures for important social and environmental causes. Additionally, we registered 12,500 young voters before the 2022 U.S. midterm elections.
