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From the 8th Annual Shorty Impact Awards

iHeartRadio National Recovery Month

Finalist in Public Health


The opioid crisis is one of the most pressing human crises in our society. The CDC estimated there were approx. 107,600 overdose deaths for the 12-month period between July 2021 and June 2022. Additionally, there are over 23 million Americans who live in long-term recovery in the United States. When given support—without shame or judgment—we know empirically that people do get better, and that people do recover.


With the goal to help educate the public, reduce stigma and provide critical resources, iHeartMedia partnered with The Voices Project for the 2022 Mobilize Recovery National Bus Tour for National Addiction & Mental Health Recovery Month (September). The bus tour was additionally supported by tech partners Meta, Google, and Twitter, as well as local businesses, non-profit organizations, elected officials, and government agencies to promote and educate about addiction recovery and center the voices of those impacted most by the addiction & overdose crisis in essential locations along the route.


Key objectives of the campaign

Strategy and Execution

For the past five years, iHeart’s Recovery Month media efforts have supported those in recovery, including their families and caregivers, and have helped inspire interventions to start the recovery journey.  During iHeart National Recovery Month, iHeart utilized its various platforms including broadcast radio stations, Black Information Network, iHeatRadio app, iHeartRadio social media channels and our deep artist relationships to create a multi-faceted campaigned focused on bringing stories of addiction and recovery to the forefront to inspire communities with messages of hope, resilience, as well as action and imagining a new future forward.






In 2022, iHeart expanded its reach by launching a streamlined online destination to support iHeart’s Recovery Month, becoming a leading media platform to support those in recovery, their families and caregivers, and help inspire interventions to start the recovery journey. The all-new website includes a location finder powered by the Substance Abuse and Mental Health Services Administration that matches users by zip code to substance abuse and/or mental health treatment facilities in the United States; detailed information on  the “Mobilize Recovery " bus  tour; and access to all iHeartproduced PSAs.


(Please check the confidential information section for additional details)


Since 2018, iHeart has been at the forefront of addressing the nation’s opioid epidemic, as well as the country’s mental health crisis, with the launch of several public awareness initiatives designed to merge public and private audiences with pop culture influencers to reduce stigma around mental health, addiction and opioid use disorder. This year, we reached largest audience yet with the success of the Recover Out Loud Concert and by engaging our personalities and artists to distribute this important message.  This is a critical issue and one that we will continue to support for years to come.


Video for iHeartRadio National Recovery Month

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