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Special Project

Special Project
From the 7th Annual Shorty Awards

Univision’s Premios Juventud (Youth Awards)

Entered in Integration with Live Television


The Annual "Premios Juventud" 2014, the youth awards show that aired in July celebrating the stars of Hispanic America featured some of the most compelling social integrations and social TV experiences. Fans dictated the winners across the board including with a real-time fashion voting the day of show that started with the carpet show and culminated during the award ceremony. They accessed exclusive snapchat confessionals from the celebrities walking the carpet and had the opportunity to win scholarship money as well as autographed prized possessions from a major artist

Premios Juventud was the No. 1 broadcast award show in 2014 regardless of language, with Tweets per unique beating the Oscars, the GRAMMYS, the EMMYs and third overall show beating the likes of the VMAs, the Movie awards, People's choice awards and the Kids choice awards. Univision had the most unique authors and Tweets across all English and Spanish language broadcast networks on day of show (Source: Nielsen Social).

Strategy and Execution

Year after year, Premios Juventud (PJ) innovates through social media creating experiences that integrate the fans to PJ and rewards them with significant payoffs. It was the first show in the industry to implement real-time social voting with an award being presented to the winning artists. The audience is a fundamental part of the show – connecting them to their favorite celebrities to providing an opportunity to win autographed childhood photos from Prince Royce and money for college using #BecaUnica in partnership with a major brand.

The aforementioned strategy and execution garnered stellar results against industry award shows.


Entrant Company / Organization Name

Univision Communications