THE SHORTY SOCIAL GOOD AWARDS ARE OPEN FOR ENTRIES! ENTER NOW

4th Annual Shorty Social Good Awards Categories


See below for official categories. The late entry deadline is on September 18th, 2019 at 11:59pm ET.

From the 7th Annual Shorty Awards

Threshold Interactive

Entered in Mid-Size Agency

About this entry

This year, we celebrated our tenth anniversary by being named one of Nestlé's Digital Agencies of Record. We kicked off the year by winning three new world-class accounts, Nestlé Crunch, SweeTARTS and Microsoft (together with our strategic partner, POSSIBLE), while continuing to change the game on Butterfinger Cups, Butterfinger Bars and Nestea.

In the Fall, we hired an award-winning Creative Director who's worked with some of the world's most revolutionary brands, including Apple, Netflix and Volkswagen, and brings a fresh new perspective to the team.

In addition to impressing our clients with our inventive, creative solutions, we're also focused on contributing to the growth of our industry through our involvement in WOMMA and thinkLA, as evidenced by winning a WOMMY award for Best New Product Launch in 2014.

In a time where small agencies are being snapped up by huge conglomerations, we're proud to remain independent and nimble (no matter how many suitors we may have). The past ten years have been huge for us, and we can't wait to see what the next ten have in store.

Why does this entry deserve to win?

Our culture is everything to us and informs every person we invite to walk through our front doors. We recently renovated our open office to optimize the space for creativity and teamwork, and to build one of the biggest indoor living ecosystems and an outdoor garden to breathe some fresh air into our ideas. We continue to host our Friday lunches (we've notched over 250 so far) on our patio as well, to let the indoor/outdoor space help fuel our stomachs and minds. One of the key benefits of our independent structure is that it affords us the opportunity to provide our team with the support and education that they need to grow.

We recently launched our new website, and while we stay on the cutting-edge of all of the new digital and social media tools and technology, we also know what butters our bread—which is, simply, great creative work that surpasses our clients' goals and pushes the threshold of innovation.

Some of our highlights include: launching a brand-new competitive product for Butterfinger by taking on the #1 candy brand in the country—at the Super Bowl, creating a video series with Jeff Mauro for Hot Pockets, continuing to leverage the success of Arrowhead's award-winning rPET campaign, and capitalizing on the staying power of the Simpsons for Butterfinger.

Media

Produced by

Threshold Interactive

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About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards late deadline is on september 18, 2019.