THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 7th Annual Shorty Awards

AYZENBERG GROUP

Entered in Mid-Size Agency

Objectives

Here at Ayzenberg, we're changing the game one campaign at a time. Our designers have vision, our analysts have insights, and our directors have swagger. More often than not, our drive to deliver the most creative and innovative product possible to every one of our clients spills over into inter-office communications.

When Brian lost his Star Wars mug, it became an agency-wide meme. After a few hours, this agency inside-joke had been enjoyed by more people outside the agency than inside.

Like most great tales, it all started with an all-staff email. Brian, concerned that he hadn't seen his favorite mug in some time, simply asked if anyone had seen it. He attached a photo and made a call for any information that might lead to its return. One photo is all our design team needed to create dozens of remarkably shareable assets. Once the dust had settled on one hell of an email thread, the social team took to the web. After trending on Reddit and crashing a website, the analytics team just had to pull the numbers. They couldn't help themselves.

Without realizing it, we had created our very own case study for real-time content creation and distribution.

Take a look at how something as simple as a lost mug can demonstrate Ayzenberg's ability to create quality content, share engaging stories, and track results… Naturally.

Strategy and Execution

Since the beginning, Ayzenberg Group has been developing and executing innovative approaches to marketing. We have evolved in todays ever changing advertising landscape and have proven to be quite an agile and effective shop.

Our social media team continues to expand. Our partnerships with Microsoft are growing. We've been developing new relationships with clients like Yahoo, Zynga, and Getty Images. Our broadcast team has been gaining visibility with more high-profile work for clients like Dying Light. Our award winning visual ID team has been securing new business and our ION group has integrated with our media team to continue building our client roster and mobilizing teams of talent from around the world.

As an agency (and as individuals) we are constantly pioneering new avenues for sharing our stories with the world. We have the vision, we're up to the challenge, and we deserve recognition in this new era of advertising.

Media

Video for AYZENBERG GROUP

Entrant Company / Organization Name

Ayzenberg Group

Links

Entry Credits