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Special Project

Special Project
From the 7th Annual Shorty Awards

The Science Behind a Happy Relationship

Entered in Data Visualization


Happify launched The Science Behind a Happy Relationship infographic two weeks prior to Valentine's Day 2014 – just in time to help couples reflect on their romantic relationship and start a conversation about what we all can learn from people in happy relationships. The graphic compiled survey findings, statistics and actionable advice into a visually compelling and easily shareable format. Covering scientific research on everything from how many times a week the happiest couples have sex to how happy couples fight to how to celebrate a partner's good news, the graphic distilled the findings into an easily digestible chart.

The infographic was first shared through Happify's social media platforms and blog. The graphic was ever-present in the two weeks leading up to February 14th. It was shared across websites, such as Huffington Post, Refinery29, MSN and Lifehacker, who garnered more than 1.7 million views for the graphic. It was also discussed on TV and radio stations across the country and shared countless times on Twitter, Facebook and Pinterest.

As a result of the infographic's widespread success, Happify was also featured on ABC World News Tonight. Reporter Mara Schiavocampo spotted the infographic being shared on her personal Facebook feed and reached out to the company to share their story.

Strategy and Execution

How often do the happiest couple have sex? Two to three times a week. How much is a happy marriage really worth? $105,000. The Science of Happy Relationships infographic explained the secrets of happy couples in a creative, entertaining and easily digestible format. The infographic, which launched on right before Valentine's Day, quickly became watercooler chatter ahead of the holiday. It was featured on more than 50 websites, including Women's Health, Huffington Post, MSN, Business Insider and Lifehacker, who garnered 1.7 million views of the graphic, as well as on TV and radio stations across the nation and regularly shared on Twitter, Facebook and Pinterest throughout the month of February and well after.

The graphic took a look at the science behind happy couples and their relationships – evaluating how kids impact a couple's happiness, one's fighting style and the quality of their relationship impact a person's happiness. Each section of the infographic discussed a different factor in a happy relationship, was supported by multiple survey findings and key statistics and offered actionable advice for readers.

Happify is an online personal happiness trainer, designed to help people build skills for a happier life using fun, science-based activities and games. In creating this graphic, Happify was able to remain true to their core mission while also developing a shareable and entertaining form of online content.


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