In short(y), The Deal's Twitter strategy is to present our deal analysis and newsroom interaction with social media flare, whether it be a Woodward and Bernstein gif or a picture of activist investor Jeff Eberwein in a van with the A-team.
A major part of the strategy is to know the difference between unethical clickbait (basically misleading people about the content of a story) and having fun with it - note this Eberwein tweet. Photoshop knowhow is a must. https://twitter.com/TheDealNewsroom/status/521759245923266560 Sometimes social media pros will do this by accident because they don't understand the material they're reframing for the masses.
Precision is key, especially when it comes to hashtags. Note the hashtag "#activistinvestor." Some accounts will just put "#activist" or, similarly in finance, "#MLP" instead of more relevant terms. Activist and MLP will just redirect your audience various activist activities around the globe or to My Little Pony. Hence "#oil" and "#gas" here instead of "#MLP" https://twitter.com/TheDealNewsroom/status/524561182225866752 The Deal always researches hashtags. #LBO is not what you think https://twitter.com/TheDealNewsroom/status/531813191236747265 And play up interesting key words in a fun way when you can, see: magical https://twitter.com/TheDealNewsroom/status/526821638495825920
We know our newsroom tweeters. The Deal is constantly checking in with our jounalists' feeds to RT to our audiences, lovingly termed "Dealiens and Streeple (people of TheStreet Inc.) https://twitter.com/TheDealNewsroom/lists/dealiens-streeple And we always know what's going on in the organization as a whole: https://twitter.com/TheDealNewsroom/status/529289633214238720
We encourage our group to get in the mix: https://twitter.com/itskelseybutler/status/528219100045410306
In keeping with the sentiment of understanding the material, terms like "opportunistic acquirer" is something many people outside of Finance Twitter (we know our Twitter subcultures!) will not get: https://twitter.com/TheDealNewsroom/status/532543971013431296 We didn't get many RT's here but it's a point worth noting.
Trends. Remember "remember?" Know when to join on a trend and know when it's over: https://twitter.com/TheDealNewsroom/status/524297876084895744 This was cool in October, not so much now.
Frame our tweets to make them interesting, again, not misleading. Note the tweet vs. the headline of the story: https://twitter.com/TheDealNewsroom/status/520565231207329792
We also know when to use CAPS: https://twitter.com/TheDealNewsroom/status/530453078282350592
Or caps: https://twitter.com/TheDealNewsroom/status/527919180625248256
We analyze to see what works: https://analytics.twitter.com/user/TheDealNewsroom/tweets
And of course, we use cats when appropriate, because Internet. Actually, the "because" thing is wearing thin, unlike cats. https://twitter.com/TheDealNewsroom/status/530373369569771520
