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Special Project

Special Project
From the 7th Annual Shorty Awards

Seriously Distracted

Entered in Humor


Seriously Distracted is a collaboration between POPSUGAR Studios (, a leading producer and distributor of online video and television shows for women, and Above Average (, the leading premium online comedy network.

Seriously Distracted is about a group of ambitious millennial women working at LeGrande PR, a fictional New York publicity firm that is one celebrity client away from making it big. The women — spurred on by boss, mother, narcissist, and PR legend JD LeGrande — are working hard to sign new celebrity clients, but continuously find themselves distracted with hilarious, pop culture-related digressions--from Tinder to Scandal to James Franco to SoulCycle.

Comedian Amy Sedaris top lines as boss JD LeGrande and is joined by a cast that features top emerging comedic talent. Episodes also include guest appearances that include Kimiko Glenn (Orange Is the New Black) and YouTube star Arden Rose.

fruitwater sponsored the first season as a part of its larger "get sparkling" campaign, which encourages busy women (like the ones at LeGrande PR) to take time out of their days to "steal a moment" for themselves.

Strategy and Execution

The series has garnered well over a million views in its 8 episode run and has been featured in numerous publications including Hollywood Reporter, Backstage, Splitsider, Huffington Post, Paper, Extra, The Guardian, and many more.


Video for Seriously Distracted

Entrant Company / Organization Name

Above Average and PopSugar