The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 7th Annual Shorty Awards

Miller Lite

Entered in Humor


Our fans mean everything to us, so we bring them humorous original content everyday and engage with them. Be it planned content, real-time reactions, or 1-on-1 interactions, Miller Lite treats social media like the bar. Pull up a stool, shoot the shit, and let's get to know each other.

Strategy and Execution

We exist because of our customers; we thrive because of our fans. It's the fans that keep us on our toes in social media. They challenge us and we answer. They tweet at us and we respond.We create culture, react to real-time events, and have some fun. Our social media has even helped to inform our traditional media.

We're the fan's best friend…the best friend who went to art school, is a bit funnier, and has some famous ins. We pump out funny, heartfelt, honest content on a daily basis and get the same in return from the fans. It was this genuine interaction on Facebook, Twitter, Instagram, and Vine that led to reaching over 180 million consumers. Seeing as how the best jokes are between friends, Miller Lite had over 2 million interactions with consumers. According to Communics, Miller Lite's social media had a positive impact on the brand while that of Coors Light and Bud Light did not.


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