THE SHORTY SOCIAL GOOD AWARDS ARE OPEN FOR ENTRIES! ENTER NOW

4th Annual Shorty Social Good Awards Categories


See below for official categories. The late entry deadline is on September 18th, 2019 at 11:59pm ET.

From the 7th Annual Shorty Awards

GLOW

Entered in Mid-Size Agency

About this entry

As a forward-leaning, ever-evolving mid-size agency in the TV and Entertainment space, GLOW has been building momentum every year of our nearly two decades of existence. We've never been afraid to go after and land very high profile entertainment clients who are considered amongst the best at social marketing. We aim high and exceed not only expectations, but also hopes. Our powerful blend of strategic thinking and top-notch creative keeps our clientele happy, engaged, and informed through every stage of the process, catering to their brand goals from brainstorming to planning through execution.

Our carefully chosen team is made up of photographers, musicians, collectors, and other fascinating people who live and breathe social media. They are deeply invested in our clients' brands and delivering results for them.

This dedicated bunch is continually expanding their expertise on every social tool worth knowing about and keeping an eye out for the next big thing, poised to tackle it and offer clients with ahead-of-their-time ideas and effective new ways to leverage their brands. We deliver the substance by making sure we have a keen understanding of our clients' business challenges and goals and providing cutting edge, executable tactics to ultimately make meaningful connections with consumers.

Why does this entry deserve to win?

GLOW has been a finalist for the Best Small Agency Shorty the past two years, but its unstoppable growth has vaulted it into the mid-sized category, where it will not be satisfied with another silver medal. We are extremely proud of what we have accomplished as we have evolved our business, our staff and our expertise and have the resume to prove not only our place in this category, but also our ranking above our peers.

Over the past 15 years, GLOW has blossomed into a deftly nimble and effective operation. As a result, we've attracted a stellar roster of marquee clients, one that grows deeper and stronger by the quarter. Recent highlights include partnerships with the following:

These major account wins are indicative of our forward thinking, spot-on branding, flawless execution, and the giant boost in reach we provide. We utilize an efficient workflow process that makes communicating with clients, formulating ideas, and producing high-quality work seamless and smooth for all involved.

To wit: our hilarious and wildly effective work with HBO for the second season of the Lisa Kudrow series, The Comeback. Through this pre-launch campaign effort, we wanted to reward and excite the original fans while also spurring interest in new viewers to tune in. With those goals in mind, #ValerieSelfie concept—a cardboard cutout with a personalized audio message from Valerie Cherish—was born.

The plan paid off in spades when Anderson Cooper devoted an entire segment, his popular "RidicuList," to his #ValerieSelfie, applauding it for getting him "hook, line and sinker" and praising its ability to cut through the mounds of clutter he and his producers receive. Along with Cooper, HBO sent the Valerie cutouts to a wide range of celebrities and influencers—including Lena Dunham, Zosia Mamet, Jesse Tyler Ferguson, Jane Lynch, Dan Bucatinsky (of NBC's Marry Me and a writer/producer on The Comeback), Kathy Najimy, Dan Savage and Paul Scheer among many others—who posted pictures of themselves with Valerie Cherish in social media, not just hyping the show but enhancing its brand tenfold.

For the third season of the HBO comedy Veep, we established a dedicated campaign phone line where fans could call in and hear a custom recorded message from one of the show's stars, Selina Meyer's Director of Communications, Mike McLintock (played by Matt Walsh). After Mike's hopelessly incompetent/true-to-form message, users were prompted to text "VEEP" to a unique call code, where they received hilarious personalized texts and a downloadable custom share card so they could show their support for the eventual (albeit fictional) POTUS on social media. Three weeks later, fans received a call from Selina Meyer herself!

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Throw in our amazing work for Cartoon Network, Cinemax, Syfy—and the successful launch of The Chew's Carla Hall's Kickstarter campaign, which raised over $260,000 so Hall can open a Southern Kitchen restaurant in Manhattan—and it's clear that GLOW's time has come. We have put our stake in the ground as one of the top, if not the best, mid-sized agencies around today, poised for even greater success.

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About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards late deadline is on september 18, 2019.