What do diner booths and the Internet have in common? It's not cat videos or awkward family photos. Diner booths and the Internet are where great conversations happen, and both are always open 24/7. But how can a successful, classic brand break into the social media world? We started by winning the hearts and stomachs of customers everywhere. First, we grabbed conversations happening naturally in diners and brought them outside the booth. Then we started creating content, not the way brands normally do it, but the way our target does it. With wit and pop culture references. With weirdness and mind-bending gifs. And we interacted with our fans as much as possible.
So how are we doing? We've received a ton of press and praise, not just from the critics but from our fans. In fact, Tumblr considers Denny's one of the world's best brands on their platform in terms of community engagement. We've even shot up Rolling Stone's Pop Culture Power Chart to number fourteen.