THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

WWE Season of Giving

Entered in Employee Engagement

Objective

WWE Community’s vision is to build a universe of passionate fans, employees and WWE Superstars dedicated to providing hope, creating inclusion, empowering communities and recognizing service. Each of these pillars serve to further align our community outreach efforts with the WWE brand while creating a lasting impact for new and existing partners.

 

With giving back rooted in WWE’s DNA, WWE employees express an eagerness to participate in more charitable giving initiatives, whether it is aligning themselves with WWE’s current community partners or organizations that are near and dear to their hearts personally.

 

In 2020, WWE launched the WWE Community Engagement Council whose mission is to create programs that engage employees around Community and Service. Today, now a group of nearly 40 strong, avid individuals, the Council looked for innovative ways to engage our local communities where we work and live.

 

Throughout the 2021 holiday season, WWE employees joined forces to volunteer their time and resources to create one-of-a-kind, memorable moments that helped uplift and empower communities both near and far.

Strategy

Showing we are stronger when we come together, WWE employees joined forces with our larger-than-life Superstars to spread the message of positivity and provide support to our national and local partners across the country. Led by WWE’s Community Engagement Council and WWE Global Ambassador Titus O’Neil, one of the most philanthropic Superstars in WWE history, WWE developed a comprehensive program for the organization’s second annual Season of Giving designed to help those during the holiday season.

 

Throughout WWE’s 2021 Season of Giving, WWE employees and Superstars supported the following organizations:

 

 

 

 

 

 

Results

An inspirational program, together, our community partners, WWE Superstars and dedicated employees grew stronger together to bring hope and joy to countless individuals and families. Highlights include:

 

 

 

 

 

 

Media

Entrant Company / Organization Name

WWE