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From the 7th Annual Shorty Impact Awards

What expecting parents need to know about perinatal mood disorders, and how to treat them

Entered in Youth & Family


In this article, written in honor of Mental Health Awareness Month, the author set out to inform and educate parents on the lesser-known mood disorders experienced during or after pregnancy. 


To do this, the reporter spoke to Janelle S. Peifer, assistant professor of psychology and a licensed clinical psychologist, of Inclusive Therapy + Wellness


In the article, parents were provided with lists of mental and physical symptoms of perinatal mood disorders, as well as resources for seeking professional treatment and support

Strategy and Execution

While postpartum mood disorders are widely discussed in social media, perinatal mood disorders are lesser-known. Thus, deeper research was required to cover this important topic. The reporter had to interview a licensed clinical psychologist who specializes in such mood disorders in order to put together a catalog of information for new or expecting parents.


Our team had never before covered the topic of perinatal mood disorders, and by doing so, we helped broaden our catalog of resources for new parents. We optimized the piece with SEO terms, so now, when parents search for something like “symptoms of perinatal mood disorders,” our article appears in those results. 

Entrant Company / Organization Name

Beck Media/Marketing, Yahoo In The Know


Entry Credits