THE 14TH ANNUAL SHORTY AWARDS

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Special Project

Special Project NEW!

United By Our Uniqueness: Women

Entered in Gender Equality

Objective

UNITED BY OUR UNIQUENESS is an internal and external brand campaign, for Cox Enterprises, that focuses on celebrating our diverse talent communities. Throughout the year, we showcase honest conversations and the authentic experiences of our employees, so we live our promise of letting every voice be heard as we continue to champion a culture of safety, listening and belonging. 

 

This particular UBOU campaign activation celebrates and connects communities of women with our Employee Resource Groups so that our employees are telling their authentic experiences of working and thriving at Cox. In celebrating women, we know what’s important to them, in their heart and in their workplace.

Strategy

FOR WOMEN IN CORPORATE AMERICA

What a Woman Wants

This campaign activation celebrates and connects communities of women within the Cox Enterprises' Employee Resource Groups so that our employees are telling their authentic experiences of working and thriving at Cox. In celebrating women, we know what’s important to them, in their heart and in their workplace.

Women want to work for organizations that help them find their calling, allow for flexibility in where, when, and how they work and provide meaningful leadership opportunities. They also want to feel valued and a sense of belonging.

FOR US TO BE US, YOU NEED TO BE YOU

As one of the largest private companies in the U.S., Cox understands that it’s our people and their unique talents drive the positive change we imagine for our businesses and world. Our people don’t look, think, or act the same. And that’s they we like it. We understand the diversity of our people makes Cox stronger and smarter.

Results

1 week social media campaign saw a tremendous increase in the overall engagement rate through static and video posts. 

 

Media

Video for United By Our Uniqueness: Women

Entrant Company / Organization Name

Cox Ideabar, Cox Enterprises

Entry Credits