Last fall, Chevron partnered with the National Park Service and
the Musconetcong Watershed Association to remove nine inactive
pipelines along New Jersey’s historic waterway. To document the
project, we crafted a story underscoring the rich history of the river
and celebrating its importance to the surrounding communities.
The Musconetcong River had a triumphant return to its natural
state, and we chronicled its journey in a poignant video
demonstrating our commitment to protecting biodiversity.
Showing a mix of ground and drone footage, archival imagery and on-camera
interviews, we struck a fine balance between aspirational storytelling and
communicating the sobering reality of social responsibility.
Ultimately, the Tidewater story was amplified via social media and shared internally across enterprise platforms.
Fill out the form below and we'll work on connecting you to the entry creator!