The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 7th Annual Shorty Impact Awards

Tidewater/Getty Pipeline Project

Entered in Corporate-Community, Conservation & Preservation, Corporate Social Responsibility, Storytelling

About this entry

Last fall, Chevron partnered with the National Park Service and
the Musconetcong Watershed Association to remove nine inactive
pipelines along New Jersey’s historic waterway. To document the
project, we crafted a story underscoring the rich history of the river
and celebrating its importance to the surrounding communities.

The Musconetcong River had a triumphant return to its natural
state, and we chronicled its journey in a poignant video
demonstrating our commitment to protecting biodiversity.

Why does this entry deserve to win?

Showing a mix of ground and drone footage, archival imagery and on-camera
interviews, we struck a fine balance between aspirational storytelling and
communicating the sobering reality of social responsibility.


Ultimately, the Tidewater story was amplified via social media and shared internally across enterprise platforms.


Video for Tidewater/Getty Pipeline Project

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