THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

Tidewater/Getty Pipeline Project

Entered in Corporate-Community, Conservation & Preservation, Corporate Social Responsibility, Storytelling

Objective

Last fall, Chevron partnered with the National Park Service and
the Musconetcong Watershed Association to remove nine inactive
pipelines along New Jersey’s historic waterway. To document the
project, we crafted a story underscoring the rich history of the river
and celebrating its importance to the surrounding communities.

The Musconetcong River had a triumphant return to its natural
state, and we chronicled its journey in a poignant video
demonstrating our commitment to protecting biodiversity.

Strategy

Showing a mix of ground and drone footage, archival imagery and on-camera
interviews, we struck a fine balance between aspirational storytelling and
communicating the sobering reality of social responsibility.

Results

Ultimately, the Tidewater story was amplified via social media and shared internally across enterprise platforms.

Media

Video for Tidewater/Getty Pipeline Project

Entrant Company / Organization Name

Chevron

Entry Credits