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Special Project

Special Project
From the 7th Annual Shorty Impact Awards

The Salvation Army Ontario Division: Digital Debut

Entered in Fundraising Campaign


The Salvation Army Ontario Division serves its community through charitable services and programs: food banks, transitional housing, after-school programs, and more. Across their services, they work to restore dignity and hope in the lives of their marginalized, impoverished, or otherwise vulnerable neighbors. 

The Salvation Army had previously funded this work through offline initiatives like their Christmas Kettle Campaign. While they’d built strong local connections in over 150 communities, they had never branched into digital marketing. As COVID-19 continued to impact physical fundraising, they needed to diversify their approach.

To support this critical fundraising expansion, Major Tom had to: 

Our goals were to expand the Ontario Division’s fundraising capacity and ensure a high ROAS, all while keeping their community engaged and empowered online.


Entrant Company / Organization Name

Major Tom, The Salvation Army

Entry Credits