ABOUT THIS ENTRY
An animated worldwide heist set in sunset-toned, neo-noir Los Angeles, THE BAD GUYS needed the perfect plan. But it’s not easy. After a lifetime of legendary heists, Mr. Wolf, Mr. Snake, Mr. Piranha, Mr. Shark, and Ms. Tarantula are facing their biggest challenge yet - convincing the world that #BadIsGood. Beginning at the holidays, we planned four months of whip smart, clutter busting executions on every platform.
WHY DOES THIS ENTRY DESERVE TO WIN?
Based on an IP without the luxury of huge recognition, THE BAD GUYS campaign relied on its style and moxie to steal attention and capture its audience. An IMDB takeover introduced viewers to the dossier of our beloved villains as interactive banner ads showed our nefarious gang heisting digital ads and taking over influencer videos. A Bad-O-Meter shows you just how bad you really are while an Instagram filter lets you pose with our devilishly handsome Mr. Wolf.
RESULTS
It was a crazy scheme, but in the end, THE BAD GUYS pulled it off with 24+ million views on Tik Tok, 37+ million views on Giphy and worldwide famous landmark heist. On opening weekend, THE BAD GUYS stole the #1 spot at the Box Office.
