The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 7th Annual Shorty Impact Awards

Selfless by Hyram

Entered in Nonprofit Partnership


The primary intent of Selfless is to create social change. With every decision we are presented with, we prioritize the most sustainable and conscious choices to make a difference beyond the skincare community. Every product has a direct and measurable impact on the biggest environmental and social issues facing the planet. Our goal is to use Selfless as a catalyst to not only create high quality, effective skin care products, but to also empower the consumer to make a lasting difference in the world.

Strategy and Execution

Every single product purchased makes a direct and measurable impact towards tackling two of the most urgent global issues; the water crisis and climate change.

Every purchase of Retinol & Rainbow Algae Repair Serum, Centella & Green Tea Hydrating Gel Cleanser, Salicylic Acid & Sea Kelp Pore Clearing and Oil Serum and Peptide Q10TM & Ginger Daily Defense Antioxidant Serumhelps support Rainforest Trust in the fight against climate change.

Every purchase of Niacinamide & Maracuja Daily Barrier Support Moisturizer and Mandelic & Rice Bran Gentle Exfoliating Serum helps to provide someone with a year’s clean drinking water.


Every single Thirst Project product purchased has a direct impact on the global water crisis. Through the purchase of our skincare products, clean water is provided to communities in eSwatini. Our sales so far funded 16 water wells in eSwatini, Africa. People will be provided with access to clean drinking water for 50 years! We raised £10,000, enough to build 1 well and give 1 community fresh drinking water for life! Our sales have created critical impact that protects land and habitat, saves endangered species, and keeps carbon safely stored in an effort to slow climate change. 192,915 Acres of land in Bolivia has been protected from deforestation meaning countless species are protected and indigenous communities’ livelihood and cultures preserved! 35,178,050 Tonnes of CO2 kept safely stored! There was even a new species found here! In the new protected areas Selfless by Hyram helped create, lives a small, secretive bat - the Golden Bat (Myotis midastactus).


Entrant Company / Organization Name

align PR, Hyram Yarbro