THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

Robinhood Travel Website

Entered in Hospitality & Travel

Objective

Years in COVID pandemic severely affected Thai business especially the tourism sector, which is the main source of income for the Thai economy. SCB as the first Thai bank that played a leading role in providing the financial services needed in Thailand, would like to take part in micro-economic revitalization. Robinhood travel is intermediary to connect local tourism businesses to reach Thai tourists. The travel blog encourages users to design their travel destination according to lifestyle and interest. The website’s primary call to action leads users from SEO friendly blogs to download Robinhood super app where they could book all travel related services. 

Strategy

Robinhood Travel is designed from understanding the shift in Thai tourist behaviors toward self-guided travel. The website provided reliable and completed travel information from inspiration to details, all in one place. Users can search for destinations. and plan trips from a multi-angled approach as follows 

 

Search by Destination 

Users could search for inspirational trips in various regions in Thailand such as Northern, Southern, etc. that features unique landscape and different aspects of travel. 

 

Search by Experience 

Designed for users who do not have a clear destination but want to discover trips that meet their lifestyle of interest. 

 

Plan your Itinerary 

The trip planner tool helps plan your itinerary efficiently. Users can also store various travel information in one place, such as hotel reservations, flight details, etc. Users can easily save and share a plan with their travel companions. 

 

Promotions 

Never miss special promotions from Robinhood’s partners from hotels, trips to car rental filtered by travel destination. 

Results

After 3 months of the website launched, over 58,000 users visited the website, and the numbers are increasing incessantly. Number of Robinhood Super App downloads are increased comparing to the same period of last year.  Robinhood is proud to be a part of the domestic tourism stimulation. Many local hidden gems were discovered by Thais resulting in community income generation. Domestic tourism made a comeback to Thais after a long stagnation. 

Media

Entrant Company / Organization Name

Mirum (Thailand) Co., Ltd. (Head Office), PURPLE VENTURES

Link