THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

Illinois Cares For Kids “I Got Love” Campaign

Entered in Youth & Family

Objective

The state of Illinois, in partnership with Illinois Cares for Kids and the Governor's Office of Early Childhood Development have come together to launch a multi-lingual animated campaign highlighting early childhood resources for families across the state. With the help of all local, Illinois talent, there was a heavy focus on putting artists back to work post-pandemic. Shawn Smith, the artist and designer behind Shawnimals and Ninjatown, created the lively, colorful, shape-based characters featured in the video. Chicago native & “The Voice '' contestant Megan McNeal led vocals on the English spot, and up and coming musician and singer Arla Vox, DACA dreamer & Chicago native lead the hispanic market spot. Finally, local Chicago animation house Sarofsky & music studio Squeak E Clean lead animation & music production for both spots.

Strategy

Results

In the first 2 weeks of the campaign: 

Media

Video for Illinois Cares For Kids “I Got Love” Campaign

Entrant Company / Organization Name

1o8 Agency, Illinois Cares For Kids

Links

Entry Credits