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Special Project

Special Project NEW!

Everything is Possible: Public School Pride

Entered in Education

Objective

Over a year in, our “Everything’s Possible” campaign is going strong. Designed to change perception and encourage engagement among all target audiences, Stoltz' strategy supports everything that makes Boise Schools stand out, ties in seamlessly with the District’s mission statement of “Educating Today for a Better Tomorrow,” and serves as a platform for the really good stuff – endless faces and stories of students and teachers.

Strategy

As Boise continues to grow, parents face an ever-increasing number of educational choices, including charter schools, private schools, homeschooling, and online options.

While the Boise School District remains the primary school choice for the vast majority of our current and future parents, the ongoing efforts by the charter school movement (which absorbed most of Idaho’s K-12 growth in 20-21), voucher supporters, and State legislatures across the country continue to chip away at the confidence in traditional public schools, as well as pose serious funding threats.

Throughout the school year, our production crew visited a dozen schools to capture custom photography and video to fulfill the content needs of the campaign, which included hundred of organic social posts, hyper-targeted digital and social media ads, and the inaugural TV spot.

Results

Since partnering with Stoltz, the Boise School District has seen nearly 200% growth in website users, millions of social impressions, and a huge uptick in positive sentiment towards the district.

51,742 organic social media engagaments and counting
4.5 million overall impressions
.32% CTR (over 4x the national benchmark)
110 students and teachers featured

Media

Video for Everything is Possible: Public School Pride

Entrant Company / Organization Name

Stoltz Marketing Group, Boise School District

Links