THE 14TH ANNUAL SHORTY AWARDS

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Special Project

Special Project NEW!

New Digital Home for At-Promise Youth

Entered in Youth & Family

Objective

Serving Los Angeles and Orange Counties since 2011, Children Striving Together has a strong reputation for supporting youth and their families with positive outlets. They had been doing good work in Compton for years, but their brand desperately needed an evolution. They were looking for a fresh take on their program to help propel their nonprofit into the next phase of development and growth.

Strategy

With amazing programs in place, one of our tasks was to help families actually connect to these services by simplifying the sign-up procedures. The new Children Striving Together website is built to make the registration process for students and families as seamless as possible. We cleaned up the sitemap, consolidated pages where necessary, and kept each page as straightforward and interactive as possible. CST had a great archive of event photography, so we wanted those stories (and fun!) to speak the loudest. 

Keeping their logo intact, we developed the Children Striving Together style around their bold color palette, reflecting the brazen spirit and bright futures of the students they serve. This incomparable organization deserved a unique, unapologetic brand style that felt true to their generous heart, dedication to mentorship, and love for the at-promise youth they serve. 

Children Striving Together is dedicated to serving youth of all ages and walks of life, so we wanted to provide a foundational, timeless style to stand on and visual language to expand on as they continue to grow. Because of the heart and experience of their founder, we got to really tap into a bold, unconventional brand style for this nonprofit that is attracting youth and supporters alike who are ready to join forces for the good of at-promise youth.

Results

Since the new website launched in September 2021, Children Striving Together has had a 141% increase in event page views, over 294% increase in unique website visitors, and their story is being picked up by celebrities, influencers, and news outlets. 

In February 2022, Children Striving Together was chosen to represent Compton as one of 44 local grantees of Nike, Inc.’s 2022 Black Community Commitment (#GivingBlack). Nike, Inc. selected organizations in various cities where their employees live and work to bring deeper connection with local communities.

Media

Entrant Company / Organization Name

HeartSpark Design, Children Striving Together

Link

Entry Credits