THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

Chevron's 2021 Corporate Sustainability Report Launch Campaign

Entered in Corporate Social Responsibility, Employee Engagement, Storytelling

Objective

The 2020 Corporate Sustainability Report (released in May 2021) was designed to highlight how the people of Chevron demonstrated resilience during a year of challenges and how our culture and partnership enabled us to strengthen our ongoing commitment to creating a more sustainable future. Our internal agency was tasked to develop a creative campaign to promote the report’s release in collaboration with our award-winning social agency, Tombras.

Strategy

We showcased the people behind the human energy company and underscored the impact they are making in powering human progress. We brought stories from the report to life through a produced video series, making heroes of our employees and the great work they are doing to support our ESG goals. Short-form videos were shared on Facebook, Instagram, Twitter and Linkedin.

Results

To drive downloads of the report, reinforce Chevron as the human energy company and highlight how our environmental, social and governance (ESG) priorities have translated
into actions and meaningful results.

Media

Video for Chevron's 2021 Corporate Sustainability Report Launch Campaign

Entrant Company / Organization Name

Chevron

Entry Credits