ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 6th Annual Shorty Awards

MTV Mobile App

Entered in Branded Mobile App

About this entry

Viacom Music partnered with Huge to create and launch a TV everywhere and second-screen co-viewing app for MTV, available for free on iPhone and iPad. MTV challenged Huge to determine how to best offer up its extensive content on mobile and tablet in a design worthy of its iconic youth culture brand. The app had to be much more than a TV everywhere platform. Practically, MTV couldn’t guarantee every user the full catalogue of current and classic shows because of varying contracts with cable companies, and at a higher level, the network knew that content wasn’t the only draw. MTV is more than just a television channel, it's a piece of teenage culture, and Huge had to figure out how to create a mobile app that would reflect the brand as a whole. Huge developed the user experience, design, and front-end and back-end technology of the app, and also incorporated social media.Huge successfully created an original app that fully encapsulates the MTV brand. Because MTV is as much a shared experience among teenagers as it is a channel, Huge designed the app to be interactive and highly social. We opted for a simple navigation with only three main sections—Home, Videos and TV Schedule—to allow for an immersive experience without distractions. The Home page promotes new and varied content, and by scrolling horizontally users can keep discovering content, from full episodes to special extras exclusive to the app. In the Videos section users find today’s hit shows alongside retro favorites such as Beavis and Butt-head, Daria and Laguna Beach. Cast interviews and webisodes are also available to extend the narrative of the shows beyond what can be seen on TV, and thanks to MTV Other, the network’s new content lab, there are even online-only videos series. Huge sought to integrate social media in a convenient, intuitive way. Rather than create an MTV-only chat system, we connected the app to Facebook and allowed users to see which of their Facebook friends were logged in at the same time and then message them through Facebook messenger. Recognizing that teenagers don’t use Twitter so much for communicating with each other as they do for connecting with celebrities, we enabled tweeting directly from the second-screen experience as well. The app also offers an experience called “Connect" that filters the best Tweets from Twitter and allows fans to discuss their favorite shows, characters and highly anticipated yearly events, like the MTV Video Music Awards, in real time with other fans or with the show’s cast. New functionality provides a contextualized overlay to the live viewing experience, including sharing behind-the-scenes stories and facts about the shows, characters and yearly events, including synced content polls, quizzes, factoids, videos, photos and audio. The MTV app launched to rave reviews, giving the network’s loyal teenage following a brand new way to experience their favorite channel on the devices they use most.

Media

Produced by

Huge

Link

Entry Credits