THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 6th Annual Shorty Awards

Investigation Discovery's CrimeFeed: 10 Criminals Who Weren't the Brains of the Operation

Entered in Listicle

Objectives

10 Criminals Who Weren’t ‘The Brains’ of The Operation, housed on Investigation Discovery’s CrimeFeed.com, married humorous images, witty text and a truly unique topic to create pop culture gold, feeding ID’s voracious fans and building the network’s core audience.Launched in October 2013, Crimefeed.com is Investigation Discovery’s answer to its voracious fans’ appetite for crime. The site, now the go-to destination for ID Addicts and armchair investigators, includes regular features that dive deep into the biggest crimes of yesterday and today, with listicles, the ultimate viral addition, anchoring the content. One of the most successful listicles since launch is 10 Criminals Who Weren’t ‘The Brains’ of The Operation. Marrying humorous images, witty text and a truly unique topic that tapped directly into ID’s fan base, this listicle struck pop culture gold and helped ID launch its new site and build the core audience.

Strategy and Execution

http://crimefeed.com/2013/09/what-not-to-do-during-a-crime/

Media

Entrant Company / Organization Name

Discovery Communications - Investigation Discovery

Link

Entry Credits