ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 6th Annual Shorty Awards

General Electric: GE Tumblr & The Txchnologist

Finalist in Tumblr of the Year

About this entry

The General Electric Tumblr brings what GE does to life through GIFs, illustrations, photography, and typography. It showcases GE’s history alongside its cutting-edge research to a diverse crowd that includes everybody from aviation enthusiasts to sci-fi lovers. GE Tumblr's sister blog, The Txchnologist, is an engaging conversation in the world outside GE as it explores the ever-changing worlds of science, technology and innovation. About the GE Tumblr The GE Tumblr integrates the old with the new on the most versatile social media platform on the web. Tumblr has allowed us to uniquely showcase what GE did, does, and is doing through videos, photos, illustration, and - the universal currency of Tumblr - GIFs. In terms of what GE did, our Throwback Thursdays are a Tumblr crowd pleaser, prompting one user to reach the conclusion that “GE has been making Tumblr content since the 1920s." We bring throwbacks to the next level, whether it’s bidding Voyager-1 goodbye with a commemorative poster that we sent out to followers, or showing old black and white photographs of a train powered by jet engines from the 1960s. And speaking of that jet train, when we found out there was a LEGO version of it, we had too much fun bringing it to life for Tumblr to see. That brings us to what GE does. The Tumblr makes GE’s trains, planes, turbines and medical tech even more badass through DIY paper craft projects, baby woolly mammoths getting CT-scans and stunning shots of jet engines. And finally, what GE is doing, which is research into the cutting-edge of science and tech. We voyaged up to GE Global Research and brought back evidence of the magic taking place in GIF form. YouTube’s Slow Mo guys were also able to inject our follower’s dashboards with a healthy dose of science, resulting in GIFs of water droplets skating across a hydrophobic coating and a magnetically-charged liquid dancing under a magnet’s influence About Txchnologist Presented by GE, Txchnologist looks at the world outside of GE in the ever-changing fields of science, technology and innovation. The Tumblr hosts hard science news pieces alongside infographics, GIFs, videos, microscopy and a wealth of other multimedia. Txchnologist does what few other Tumblrs do, which is act as a standalone source of independently reported science and technology news. Txchnologist stories, while hosted uniquely on the Tumblr platform, are widely disseminated throughout the media ecosystem, getting picked up in places like Scientific American, Gizmodo, i09 and Business Insider, to name a few. Within Tumblr, Txchnologist is a top contributor to the science and tech tracked tags, and its 170k followers can expect unbiased and informed pieces that provide a wide view of the current state of research and innovation throughout the world. Txchnologist and the GE Tumblr are more than your average branded Tumblrs. They're both an evolving story of the ever-changing worlds of science, technology and innovation, within GE and the world beyond.

Why does this entry deserve to win?

The Best of GE Tumblr: Tumblr Content From The 1920s http://generalelectric.tumblr.com/post/69815068674/the-science-of-snowflakes-explained-in-beyond-the LEGO Jet Train http://generalelectric.tumblr.com/post/65693107882/in-the-1960s-railroad-engineer-don-wetzel-and-his Slow-Mo Guys http://generalelectric.tumblr.com/post/74428616820/ge-scientists-are-developing-superhydrophobic Voyager-1 Commemorative Poster http://generalelectric.tumblr.com/post/63000798352/txchnologist-voyager-1-hot-off-the-presses The Best of Txchnologist Battlefield ER: Combat Medicine Fights To Keep More Troops Alive http://txchnologist.com/post/64949632380/battlefield-er-combat-medicine-fights-to-keep-more Tracking a Malaria Parasite http://txchnologist.com/post/49774278057/by-txchnologist-staff-like-a-thief-in-the-night Prosthetic Hand Lets Wearer Feel Again http://txchnologist.com/post/76448291861/prosthetic-hand-lets-wearer-feel-again

Media

Produced by

Group SJR

Link

Entry Credits