Fanscape was one of the very first social media agencies. Founded in 1998, the company has grown from a small company specializing in helping entertainment companies connect fans with musicians, movies, and television shows to advising the complete social strategies of some of the largest brands in the world. While the agency has been at the forefront of innovation for over 15 years, it is really in the past three years where we've experienced rocket-like growth due to an acceleration in clientele and industry leading team members.During the past few years Fanscape has grown not only in the amount of clients and staff, but also in our innovative work. Working with massive brands such as GameStop, Snickers, Frito Lay, AT&T, State Farm Insurance, and Callaway Golf, we've been able to put our clients at the forefront of consumer engagement through highly strategic social business focus. We are incredibly proud of helping brands truly connect with their customers, fostering loyalty and encouraging advocacy. GameStop is a prime example of a brand who just a few years ago had no social presence and today has one of the premier communities made up of gamers who actively communicate directly with the brand. Fanscape has helped foster this fan-with-brand relationship for several years building what is truly a For Gamers By Gamers community that is one of the most active in the world. Thanks to GameStop's consistent belief in social, they have widened the gap between them and their competitors, making GameStop the dominant retailer for the video game industry. In late 2012, Snickers, one of the most recognizable candy brands in the world enlisted Fanscape's support in fostering engagement with a huge fanbase. 2013 saw a strategic focus in stunning content supporting the notion that Snickers satisfies your hunger which caused engagement to spike to record levels. Meanwhile our countless projects in 2013 gave us a chance to be creative and get people connected with brands in a way that was less about advertising and mostly about engagement. Highlights include AT&T's #BeTheFan program which helped college football fans show their support of their favorite teams through Twitter, Instagram, and Facebook; State Farm Insurance encouraged high school students to Celebrate My Drive and pledge to be more conscientious behind the wheel on Facebook; and Callaway partnered with LinkedIn and Uber to showcase the benefits of their golf gear. Finally, while our client list, revenue, and innovative work have accelerated significantly, we've managed to grow at a rate that has allowed us to continue to have fun. We've never stopped asking ourselves one question when we hatch a new idea... Why Would I Care? If, we as consumers or better yet FANS care, then we think others will too.
Examples of our work: GameStop - Massive Community Engagement Engaging Photos (i.e. Likes): http://on.fb.me/1awrDC8 58,000 Likes; 3,000 comments; 4,000 shares Request for Feedback (i.e. Comments): http://on.fb.me/1adnpTf 25,000 Likes; 66,000 comments; 3,000 shares Sharable News (i.e. Shares): http://on.fb.me/196nPqX 31,000 Likes; 3,500 comments; 12,000 shares Massive ReTweet Campaign: http://bit.ly/1d6rsRR 27,000 ReTweets (per Twitter, most re-tweeted promotion ever) Snickers - Fan Inspiration Engaging Photos: http://on.fb.me/HNFDAR 40,000 Likes; 4,000 comments; 2,000 shares User Generated Content: http://on.fb.me/HNFVaT 5,000 Likes; 71 comments; 90 shares Fan Involvement: http://on.fb.me/17kyYKC 30,000 Likes; 49 comments; 71 shares AT&T #BeTheFan Example #BeTheFan weekly clips + Vine http://bit.ly/17di5vN http://bit.ly/1c631D4 http://bit.ly/1c637dY https://vine.co/v/hjXgvne5nYE State Farm Insurance: www.celebratemydirve.com Kelly Clarkson Driving Stories video: http://youtu.be/1gyB8ZM1iho Examples of student videos created: http://youtu.be/ugiUT_Hrg3U http://youtu.be/pR-0OEPEh8Y Callaway "Hit the Links" http://vimeo.com/69589788
