ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 6th Annual Shorty Awards

EONLINE

Entered in Branded Mobile App

About this entry

The E! Online app extends the popular E! Online brand to a new platform and ensures our content is seen by as many consumers as possible. The app is designed to give users all the latest headlines, videos and photos from the world of entertainment through a personalized, immersive multimedia experience. The app was designed specifically for touchscreen devices using the latest technology, and features even more content than before. The E! Online app can be easily navigated with a horizontal swipe between stories, and there is deep linking between other stories and sections of the app. With the app E! wanted to provide consumers an easy to use product that would entertain and inform them, while leveraging the functionality of the mobile device and platform allowing them to have constant access to the content they love, all on their iPhone or Android. E! Online app has an entirely new, patent-pending liquid advertising platform that makes ads dynamic and impactful and the most buzzworthy celebrity happenings, photos and videos readily accessible. With the app, users are able to stay constantly connected with up to the minute articles from the world’s leading source in entertainment news, Eonline. They can view clips and online bonuses from their favorite series like The Soup, Chelsea Lately and Keeping Up with the Kardashians and check out the latest celebrity news and entertainment headlines from E! News Now. The app also includes live streaming events including Live From E! which is broadcast daily from E!’s newsroom. The E! Online app has the capability to carry live streams and instantly highlights the biggest stories of the day so users don’t have to scroll through stories to see what’s hot. With push notifications notifying users of breaking and exclusive news, pop culture fans can rest assured and they’ll always be in the know. Users also have the ability to share content with a friend via email, or with everyone in their social networks via Facebook and Twitter. The E! Online app has embedded media in all articles (Photos, Twitter, Instagram, Vine, YouTube etc.). The E! Online app features all of the photos and videos users want, and all right at their fingertips. It implements the proprietary featured stack logic to surface the most compelling content to users at launch of the app. The app’s design plays off the metaphor of flipping through a stack of photos, allowing for a 10-fold increase in the number of photo galleries surfaced. Users can flip through thousands of high resolution, gorgeous celebrity photos in 100+ galleries, and stay on top of the day’s hot topics and trending stars. There are also photo segue screens at the end of galleries to promote other great photo content. In the videos section, over 10 E! franchises are represented with a deep content library of on air clips and exclusive bonus clips. The show content is featured in a fun, interactive parallax effect. Plus, there is an option to purchase full episodes directly from iTunes. E! fans are pop culture-obsessed and E! Online is the premiere destination for up-to-the-minute entertainment news and celebrity inside information presented in a fun, irreverent tone. The E! Online app offers a deeper way for them to stay connected and experience E! Online – the web’s top destination for celebrity and entertainment news. Eonline is an unparalleled online resource for celebrity driven entertainment designed specifically for multiple devices so fans never have to worry about missing the latest breaking news stories, checking out photos of their favorite stars or catching up with the Kardashians in video clips. The design of the E! Online app makes it easy to present all of the great content that users have become accustomed to and also presents a unique liquid advertising opportunity to sponsors. Beyond the offer of improved functionality and user interaction, this new technology allowed the marketing teams to provide advertisers with something very new and different, and therefore, position E! and the advertiser, one step ahead. The E! Online app has always been the go to source for everything Hollywood and entertainment and the new and improved design has enhanced user experience by taking advantage of the latest technology. The liquid presentation adjusts depending on the size of a user’s screen and browser allowing for the best possible user experience. The energetic and responsive presentation also gives the editorial team complete flexibility to move stories and visuals around the screen so as content is added or reformatted to a different size or location on the screen, all other content flows around it seamlessly. The app has proven to be popular with both users and advertisers. Advertisers value the ability to reach a broad, influential user base with targeted, feature rich ad units on the innovative liquid interface while users appreciate that the content is constantly refreshed and it’s an easy, enjoyable way to keep up with what’s going on in the entertainment world. Downloads, usage, and engagement continues to increase significantly. The app sees a constant increase in page views, video views and uniques, as well as an increase in engagement measured by page views per unique. The user base on iPhone and Android devices continues to grow each day, exposing the brand to a larger audience than ever before and allowing around the clock access to our mobile users. E! mobile ranks #1 against all dedicated entertainment news sites in Total, A18-49, A18-34, W18-49, W18-34 in uniques. This mobile growth has been fueled by the success of the Eonline mobile app which saw consistent yearly growth from the launch of the new design and gain momentum to record breaking unique visitors in 2Q13 (1.1M). The Eonline mobile app has delivered a record breaking year in 2013. Impressively, the mobile app has grown faster than other digital products to become E!’s largest contributor to total digital page views and reached a record high 3.2MM video views in November of 2013. Over the past year, the E! Online app has also been recognized with the following acknowledgments: • CableFAX Best of the Web Awards – Smartphone App – Finalist and Honorable Mention • Mobile Excellence Awards – Best Mobile Application for Entertainment – Finalist • MobileWebAwards – E! Online App – Best Entertainment Mobile Application – Winner • w3 Awards – E! Online App – Category: Mobile Applications – Entertainment – Silver • Webby Awards – E! Online Application – Category: News – Honoree URLs: http://m.eonline.com http://www.eonline.com/news/326462/get-the-freshly-updated-e-online-app-free-for-iphone-or-android http://youtu.be/U819WfNEi0U http://www.eonline.com/everywhere/mobile/e-online-app.html http://itunes.apple.com/us/app/e-online/id313624917?mt=8 https://play.google.com/store/apps/details?id=com.rhythmnewmedia.android.e http://iphone.eonline.com http://android.eonline.com http://www.youtube.com/watch?v=q5yr2lnv030&feature=youtu.be http://www.windowsphone.com/en-us/store/app/e-online/4aab18bd-e589-44ea-9ad2-9472563a3197 http://appworld.blackberry.com/webstore/content/22504874/?countrycode=US&lang=en

Why does this entry deserve to win?

https://www.mediafire.com/folder/3gv3xg5urs370/2014_Shorty_Entries

Media

Produced by

E!

Link

Entry Credits