The E! Online app extends the popular E! Online brand to a new platform and ensures our content is seen by as many consumers as possible. The app is designed to give users all the latest headlines, videos and photos from the world of entertainment through a personalized, immersive multimedia experience. The app was designed specifically for touchscreen devices using the latest technology, and features even more content than before. The E! Online app can be easily navigated with a horizontal swipe between stories, and there is deep linking between other stories and sections of the app. With the app E! wanted to provide consumers an easy to use product that would entertain and inform them, while leveraging the functionality of the mobile device and platform allowing them to have constant access to the content they love, all on their iPhone or Android. E! Online app has an entirely new, patent-pending liquid advertising platform that makes ads dynamic and impactful and the most buzzworthy celebrity happenings, photos and videos readily accessible. With the app, users are able to stay constantly connected with up to the minute articles from the world’s leading source in entertainment news, Eonline. They can view clips and online bonuses from their favorite series like The Soup, Chelsea Lately and Keeping Up with the Kardashians and check out the latest celebrity news and entertainment headlines from E! News Now. The app also includes live streaming events including Live From E! which is broadcast daily from E!’s newsroom. The E! Online app has the capability to carry live streams and instantly highlights the biggest stories of the day so users don’t have to scroll through stories to see what’s hot. With push notifications notifying users of breaking and exclusive news, pop culture fans can rest assured and they’ll always be in the know. Users also have the ability to share content with a friend via email, or with everyone in their social networks via Facebook and Twitter. The E! Online app has embedded media in all articles (Photos, Twitter, Instagram, Vine, YouTube etc.). The E! Online app features all of the photos and videos users want, and all right at their fingertips. It implements the proprietary featured stack logic to surface the most compelling content to users at launch of the app. The app’s design plays off the metaphor of flipping through a stack of photos, allowing for a 10-fold increase in the number of photo galleries surfaced. Users can flip through thousands of high resolution, gorgeous celebrity photos in 100+ galleries, and stay on top of the day’s hot topics and trending stars. There are also photo segue screens at the end of galleries to promote other great photo content. In the videos section, over 10 E! franchises are represented with a deep content library of on air clips and exclusive bonus clips. The show content is featured in a fun, interactive parallax effect. Plus, there is an option to purchase full episodes directly from iTunes. E! fans are pop culture-obsessed and E! Online is the premiere destination for up-to-the-minute entertainment news and celebrity inside information presented in a fun, irreverent tone. The E! Online app offers a deeper way for them to stay connected and experience E! Online – the web’s top destination for celebrity and entertainment news. Eonline is an unparalleled online resource for celebrity driven entertainment designed specifically for multiple devices so fans never have to worry about missing the latest breaking news stories, checking out photos of their favorite stars or catching up with the Kardashians in video clips. The design of the E! Online app makes it easy to present all of the great content that users have become accustomed to and also presents a unique liquid advertising opportunity to sponsors. Beyond the offer of improved functionality and user interaction, this new technology allowed the marketing teams to provide advertisers with something very new and different, and therefore, position E! and the advertiser, one step ahead. The E! Online app has always been the go to source for everything Hollywood and entertainment and the new and improved design has enhanced user experience by taking advantage of the latest technology. The liquid presentation adjusts depending on the size of a user’s screen and browser allowing for the best possible user experience. The energetic and responsive presentation also gives the editorial team complete flexibility to move stories and visuals around the screen so as content is added or reformatted to a different size or location on the screen, all other content flows around it seamlessly. The app has proven to be popular with both users and advertisers. Advertisers value the ability to reach a broad, influential user base with targeted, feature rich ad units on the innovative liquid interface while users appreciate that the content is constantly refreshed and it’s an easy, enjoyable way to keep up with what’s going on in the entertainment world. Downloads, usage, and engagement continues to increase significantly. The app sees a constant increase in page views, video views and uniques, as well as an increase in engagement measured by page views per unique. The user base on iPhone and Android devices continues to grow each day, exposing the brand to a larger audience than ever before and allowing around the clock access to our mobile users. E! mobile ranks #1 against all dedicated entertainment news sites in Total, A18-49, A18-34, W18-49, W18-34 in uniques. This mobile growth has been fueled by the success of the Eonline mobile app which saw consistent yearly growth from the launch of the new design and gain momentum to record breaking unique visitors in 2Q13 (1.1M). The Eonline mobile app has delivered a record breaking year in 2013. Impressively, the mobile app has grown faster than other digital products to become E!’s largest contributor to total digital page views and reached a record high 3.2MM video views in November of 2013. Over the past year, the E! Online app has also been recognized with the following acknowledgments: • CableFAX Best of the Web Awards – Smartphone App – Finalist and Honorable Mention • Mobile Excellence Awards – Best Mobile Application for Entertainment – Finalist • MobileWebAwards – E! Online App – Best Entertainment Mobile Application – Winner • w3 Awards – E! Online App – Category: Mobile Applications – Entertainment – Silver • Webby Awards – E! Online Application – Category: News – Honoree URLs: http://m.eonline.com http://www.eonline.com/news/326462/get-the-freshly-updated-e-online-app-free-for-iphone-or-android http://youtu.be/U819WfNEi0U http://www.eonline.com/everywhere/mobile/e-online-app.html http://itunes.apple.com/us/app/e-online/id313624917?mt=8 https://play.google.com/store/apps/details?id=com.rhythmnewmedia.android.e http://iphone.eonline.com http://android.eonline.com http://www.youtube.com/watch?v=q5yr2lnv030&feature=youtu.be http://www.windowsphone.com/en-us/store/app/e-online/4aab18bd-e589-44ea-9ad2-9472563a3197 http://appworld.blackberry.com/webstore/content/22504874/?countrycode=US&lang=en
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