THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 6th Annual Shorty Awards

Comedy Central Stand-Up App

Entered in Branded Mobile App

Objectives

The CC:Stand-Up app gives fans free access to Comedy Central’s massive stand-up library of over 6,000 clips from hundreds of top comedians. The groundbreaking video app is a stand-alone extension of Comedy Central that brings hours of content and innovative discovery tools direct to mobile devices in several exciting ways.At its simplest, the app provides is a linear viewing experience via the CC:Stand-Up channel, where the user can sit back and watch hours of programmed comedy. Fans can also browse an array of curated on-demand video playlists, which are frequently updated, and share video clips via Facebook and Twitter. The app also has an innovative discovery tool, which uses a recommendation algorithm that guides fans through a visually striking web of comedian connections based on genre, theme and the most random trivia imaginable, including who follows who on twitter, who shared the writer’s room with whom on a long since canceled talk show, or which comedians roomed together during their first year in Los Angeles. The CC:Stand-Up app is a fun, free, easy-to-explore tool for comedy lovers of all types to locate and enjoy the top-shelf stand-up they have come to expect from Comedy Central.

Strategy and Execution

Watch a promotional video for the app here: www.youtube.com/watch?v=uN6xj8jlVEM

Media

Entrant Company / Organization Name

Comedy Central

Link

Entry Credits