Aflac designed the third annual Aflac WorkForces Report to deliver primary research that would include small business decision makers’ attitudes and perceptions about workplace benefits. The 2013 Aflac study focused on insights into health care reform. The findings served as the basis of a year-long media relations campaign that delivered relevant, timely information, supported by secondary research from third-party sources. Aflac leveraged their social channels to educate the B2B community about how HCR effects their small business and how to take advantage of the benefits of HCR. Along with the WorkForces report Aflac created a dedicated landing page on their .com to keep their audience informed on the HCR changes. Aflac took pride in making sure their audience was informed and educated on all HCR changes. HCR effects everyone and Aflac took it upon themselves to educate their current and future policy holders on the HCR changes that occurred in 2013. One of the groups most effected by HCR changes were the small business decision makers. This is why Aflac focused on that audience, to make sure they understood the changes and took advantage of the opportunities that these changes brought. People were confused, apprehensive, and nervous about HCR and the way it would effect their lives. Aflac set out to be a trusted partner by clarifying regulations and helping businesses to make educated decisions about their benefits programs and beyond. This campaign was more than just media, it was about helping our audience succeed. EXAMPLES https://twitter.com/Aflac/status/430487182093332480 http://www.linkedin.com/company/3997/comments?topic=5826092400757854208&type=U&scope=3997&stype=C&a=rM9S&goback= https://plus.google.com/112479930117560620562/posts/S8RJnGxVmky
