Since March 2012, World Wrestling Entertainment’s Pinterest account has helped to further develop our current social portfolio, while generating a significant brand presence on the platform. While WWE’s primary demographic is male, 18-35, our female audience remains a significant segment of our fan population that we actively reach through Pinterest. Furthermore, WWE uses Pinterest to expand our fan base, reaching new users with our fun and engaging content. Specifically, Pinterest serves as a conduit for fans to interact with our brands in ways not directly tied to our main in-ring product. Our pinboards feature numerous genres, including food, comedy, fashion, animals, party ideas, WWE merchandise and corporate social responsibility. While WWE posts its own content on our pinboards, we actively seek out pins of interest from the WWE Universe, and re-pin appropriately. This can be anything from a humorous meme-like pin featuring our Superstars and Divas, or a WWE-themed birthday party for one of our younger fans. WWE considers our fan engagement incredibly important, connecting fans with their favorite Superstars and Divas. With more than 7,000 followers, we are proud to say that our boards and pins are considerably more viral and have higher "pinner" engagement than most other sports and entertainment brands, such as the NBA, NHL, NFL, UFC, Nike and Sports Illustrated. (Pinfluencer, March 2013)
Our site: http://Pinterest.com/WWE Our most popular pinboards: http://pinterest.com/WWE/quotable-wwe/, http://pinterest.com/WWE/wwe-superstars-love-animals/, http://pinterest.com/WWE/wwe-right-now/ Our most-popular pinned item: http://pinterest.com/pin/34691859601551413/
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