Univision’s “Premios Juventud" youth awards show was the second most socially engaged awards show in 2012, regardless of language, and also received the Latin Social TV Award (tie) for Best Special Entertainment Latin Social TV Program. Resources were invested to allow fans to become part of the show, have access to their favorite celebrities and let them decide the outcome of a category in real-time ALL via Twitter during the LIVE four-hour broadcast event. On Facebook, fans were able also able to join in on the fun by mixing photos and videos with footage from last year's show via a dedicated hub called Estado de Celebración. As a result, according to SocialGuide and Trendrr, the awards show was the No. 1 most social program day of broadcast, the top TV Twitter account and #MejorVestido, a fan based voting component, was the No. 1 TV hashtag trending worldwide. The ninth edition of “Premios Juventud" youth awards was the second most socially engaged awards show in 2012. More Tweets per unique person was recorded than that of the Emmys, GRAMMYs, Oscars and MTV’s Video Music Awards. How? Univision invested resources to allow fans to become part of the show, to have access to the stars and to let them decide the outcome of a category in real-time ALL via Twitter during the LIVE four-hour broadcast event. According to SocialGuide and Trendrr, the awards show was the No. 1 most social program day of broadcast, the top TV Twitter account and #MejorVestido, a fan based hashtag voting component, was the No. 1 TV hashtag of the day, and trended worldwide. Viewers were given the opportunity to choose Best Dressed female and male celebrities on the carpet using hashtag #MejorVestido. The winners, voted by the fans on Twitter, were announced during the final on-air segment of the LIVE broadcast. In the lead to the broadcast, exclusive live chats with artists direct from rehearsals were held to allow access for viewers to their favorite artists. During the carpet, fans sent questions for their favorite celebrities via Twitter and select Tweets were asked to the respective celebrity during the broadcast. Viewer Tweets and photos using #PJFoto supporting their favorite stars and winners were also featured on-screen. The backstage area was streamed live and featured real-time fan commentary from Twitter and Facebook. In addition to the backstage streaming, Univision featured the winners as they extended their thanks to those they weren’t able to on stage via the “Thank You Cam." Specifically on Facebook, fans could connect their accounts to mix photos and videos with footage from last year's show via a dedicated hub called Estado de Celebración. The show’s social media host Ana Patricia Gonzalez reported on the social pulse and connected fans with their favorite stars –updating them on who was leading the charts for the Best Dressed category and prompting them to continue to vote for their favorite using the #MejorVestido on Twitter.
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