The weather is inherently visual - it's beauty, strength and unfortunate destruction. When The Weather Channel launched its Pinterest page in February 2012, the goal was to share the weather - the good and the bad - and have a little fun along the way. When we launched our Pinterest page in February 2012, our goal was simply to share the weather and it's visual brilliance with our fans. Some were surprised to see our brand on Pinterest, but for us, it made sense. As we developed the page and our follower count grew, we tested various types of boards, ranging from weather style (fashion in any weather) and teaching the weather to recipes. We soon realized weather goes beyond a photo of a pretty sky, it's woven into many facets of our lives. Our top four boards are: Severe Weather - A collection of photos that depict Mother Nature at her most intense, which includes photos of flooding, tornadoes and wildfires. iWitness - A collection of user photos submitted to weather.com/iwitness. Space Weather - Everything about space and weather Recipes - A collection of seasonal recipes We continue to pin to our boards on a regular basis and highlight seasonally appropriate boards throughout the year. We've often been recognized as a leader in social media and our use of Pinterest is no exception.
Check out this article "10 Surprising Brands Killing It on Pinterest" - http://www.onlinemba.com/blog/10-surprising-brands-killing-it-on-pinterest/
