British pop band The Wanted is harnessing the power of Twitter to drive PR and fan relations for the up and coming teen artists. On February 6, 2013, The Wanted used Livestream’s Twitcam, a live streaming platform on Twitter, to announce the arrival and sneak peek of their new album and debut of their new reality show on E! Television Network. The band used Twitcam to communicate with fans and answer questions in a real-time chat capability via Twitter to engage with thousands of fans, and garner press in over 90 publications including Ryan Seacrest, Los Angeles Times, MTV.com and more. The Wanted’s use of Livestream’s Twitcam platform showcases a creative use of digital PR showcasing that good press doesn’t always mean a press release. By leveraging the power of Twitter, and DIY webcasting, The Wanted was able to reach and engage with its key audience: teens, and communicate with them in real-time to answer fan questions and quips about their upcoming reality show and album release. Via The Wanted’s Twitcam announcement, the teen pop sensations were able to: - Interact and chat with over 50,000 fans around the globe in real-time over live video and - Twitter using Livestream’s Twitcam - Garner press coverage in over 90 media outlets including MTV.com, The Los Angeles Times, USA Today, Variety.com - Create social media trends and buzz highlighting elements like upcoming album songs, voting for reality show titles, and favorite band member
From Ryan Seacrest: http://ryanseacrest.com/2013/02/06/the-wanted-tease-new-album-during-twitter-chat/
