finalists for the shorty social good awards have been announced see finalists

3rd Annual Shorty Social Good Awards Categories

See below for official categories. The final entry deadline is September 20th, 2018.

The 11th Annual Shorty Awards will open for entries on October 22nd, 2018.

From the 5th Annual Shorty Awards

Sprint Backboard Cam

Finalist in Fortune 500 Brand

Entered in Twitter Campaign, Social Media for Sports

About this entry

THE CHALLENGE With a limited budget and hundreds of brands competing for attention during the 2012 NBA Finals, how could Sprint break through to promote the launch of its new EVO smartphone? THE SOLUTION NBA BACKBOARDCAM PRESENTED BY EVO 4G LTE FROM SPRINT Using the NBA BackboardCam, we replicated the EVO’s revolutionary new camera, which fires-off four pics per second, and then flooded Twitter with the Finals’ biggest plays.By combining the functionality of the NBA BackboardCam with the social reach of Twitter, we were able to demo the new EVO in a truly unique way, dishing out exclusive content all throughout the NBA Finals. RESULTS • MORE THAN 81 MILLION IMPRESSIONS • MORE THAN 950 TWEETS & RETWEETS • MORE THAN 23% NEW FOLLOWERS


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Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch,, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City