never.no is a Social Television platform for TV producers. We are the middleware between the outside digital world and the broadcast. never.no’s Interactivity Suite (IS) supports true participation TV by enabling viewers to influence a television broadcast in real time. Using never.no, a broadcaster can effortlessly integrate user-generated content into live television from social media sites such as Twitter, Facebook, Instagram and Google+. A pioneer in social TV, never.no works with top broadcasters such as Al Jazeera, BBC, CBC, ESPN, ITV, MBC, MTV Media, Music Choice, QVC, Univision and Viasat. never.no enables broadcasters to create highly advanced and enriched new forms of television engagement, interactivity, and audience loyalty. Broadcasters that use the never.no platform are able to push and pull data from social media into live programming environments as well as across companion applications and second screen devices. never.no allows broadcasters to focus on driving the story, without worrying about the technology. For audiences, the viewing experience is greatly enhanced as now they are able to interact and become part of the live TV broadcast. never.no is a pioneer in providing solutions for integrating social media with live TV. never.no’s social TV product for presenters, Prompter, was the first of its kind. Most recently never.no facilitated one of the first realtime integrations of Instagram photos in a live broadcast for MTV Media’s Big Brother, included social media and geolocation data for Univision's Election coverage and created a WordCloud visualization for ESPN. Case Studies: Geolocation Tweets - Univision's Election Night Coverage Univision used never.no to integrate Social Media into their broadcast coverage during US election night. Footage courtesy of Univision Realtime Polls & Prompter - TVNZ's The Hobbit TVNZ used never.no to integrate Facebook comments, Tweets, polls and SMS into their live TV coverage of The Hobbit premiere. Prompter was used to read out poll results and also push the results on-screen in realtime. QVC Social Ticker QVC used never.no’s Interactivity Suite (IS) to harvest and moderate social conversation during the Oscars for The Buzz on the Red Carpet. Viewers' Tweets were displayed live on-air, generating great enthusiasm from the audience. During the 3 hr broadcast QVC (combined with celebrity guests) saw an increase of over 600% in social traffic coming through the IS. Footage courtesy of QVC. What's Trending WordCloud - ESPN For ESPN’s Sports Nation never.no created a Word Cloud visualization that tallied and ranked the frequency of people’s Tweeted responses to questions from the hosts. The Word Cloud was the anchor to 3 or 4 mins of conversation between the hosts and audience. Instagram - MTV Media MTV MEDIA used never.no’s IS to include Instagram photos in their live TV broadcast of Big Brother Extra and Big Brother Talk Show.
For more information and case studies visit www.never.no and www.blog.never.no
