Passion. Quality. Agility. These words embody the spirit of Imagination. To execute winning social media content across multiple, diverse clients we have assembled a passionate, versatile team who are able to create quality work at a pace ideal for these evolving platforms. Our high quality content connects and engages the target audience at the right time, which is why social media is the fastest growing segment of our agency. It also helped us earn the title Content Marketing Agency of the Year 2012, an award given by a panel of leading marketers representing more than 25 Fortune 500 brands nationwide on behalf of the Content Marketing Institute. As a creative agency, Imagination is constantly discovering and applying new social trends, while avoiding “shiny object syndrome." A brand’s social mission should match its audience—and its social platforms should reflect where that audience lives and interacts. Our expertise and continuous lessons-learned are reflected in Orange, our in-house marketing magazine focused on creativity, design, branding and industry trends. Since adding social media to our content roster in 2010, approximately half of our clients look to Imagination for successful social media content and strategy, moderation and execution. Some client highlights include: • 39% fan growth for Betty Crocker’s Facebook page in 2012 • Successful Pinterest launches and consistent engagement for such brands as Tablespoon, Bisquick, Betty Crocker and Old El Paso • 150,000 likes on a single Facebook post for Box Tops for Education—a record-breaking metric for Imagination Since it was founded with merely three employees in 1994 , Imagination has grown from a small custom magazine publisher to a leader in content marketing with more than 90 employees. We pride ourselves on stellar content execution in print, digital and social media. At Imagination, we make the process easy and seamless. We don’t just produce great content—we educate as much as we execute, acting as a long-term strategic partner to our clients. Every day, we demonstrate how brands should best position themselves in social. We evolve with every algorithm tweak, every new pay-per-click product, and we know that no social presence is an island. Our process with each new client begins with an in-depth listening study to help inform which channels will best resonate with an audience. From there, we test, measure, analyze and optimize our content. Our metrics team takes deep dives into what’s working and what isn’t so that we—and our brands¬—are constantly improving. While many agencies tout one-off ideas or showcase their work on a few platforms, Imagination is different. Our work spans a variety of different industries. Our portfolio is full of innovative ideas that continue to place us on the cutting edge of the latest social platforms. We are worthy of a Shorty Award because we value the content first—a perspective that our clients’ consumers appreciate—and then we support interaction with that content in the user’s channel of choice.
http://www.imaginepub.com/ http://www.imaginepub.com/custom-content-services/social-media/ http://blogs.imaginepub.com/imagination-named-content-marketing-agency-of-the-year/ http://vimeo.com/57222323 http://vimeo.com/57225908 http://www.clickz.com/clickz/news/2134719/clickz-holiday-social-showdown-betty-crocker-wins
