finalists for the shorty social good awards have been announced see finalists

3rd Annual Shorty Social Good Awards Categories

See below for official categories. The final entry deadline is September 20th, 2018.

The 11th Annual Shorty Awards will open for entries on October 22nd, 2018.

From the 5th Annual Shorty Awards

#GrudenGrinder - @ESPN and @ESPNMondayNight

Entered in Twitter Campaign

About this entry

Last fall, we launched an integrated Twitter/TV program for Monday Night Football, the #GrudenGrinder, awarded via Twitter and on TV by Coach Jon Gruden. Unlike traditional player of the game awards honoring the player with the prettiest stat line, the #GrudenGrinder applauded the player who made the greatest impact in the trenches. We used @ESPN & @ESPNMondayNight to allow fans everywhere to participate in the selection process for the honor.1. Broadcast Enhancement – The #GrudenGrinder program was developed to make the Monday Night Football broadcast better and more social. Rather than simply flashing a hashtag on the screen, fans were given a specific reason and call-to-action to use the #GrudenGrinder hashtag. 2. Brand Alignment – Gruden’s personality and the Monday Night Football brand speak to avid football fans, who love the X’s and O’s of the gridiron. The #GrudenGrinder aligned well with this positioning. 3. Twitter Talent Marketing – Jon Gruden does not have a Twitter feed, but through the #GrudenGrinder execution, he was able to have a presence on the platform. It is a successful model for integrating talent into Twitter, even if they do not have an actual handle on the platform. 4. Fan Interaction – Leveraging the unique power of Twitter, fans assumed the virtual role of analyst and made their predictions for the #GrudenGrinder award. 5. Fan Rewards – To close the loop and reward fans for their participation, the fan who correctly selected the #GrudenGrinder received a Grinder t-shirt and LG phone.

Why does this entry deserve to win?

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About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch,, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City