For over 90 years, Betty Crocker has been a loyal sidekick to millions of folks at home in their kitchens. To return the favor, Betty Crocker’s Instagram account goes behind the scenes in the kitchens that have been powering all others for decades: the Betty Crocker Kitchens at General Mills. Betty’s Instagram followers get insider access into what the Kitchens are making each week — everything from culinary experiments to step-by-step shots of classic Betty recipes. Almost a century’s worth of homemakers have turned to Betty Crocker’s “big red spoon" like a beacon in the kitchen fog. When they needed a great recipe to wow their families, Betty had the answer. When they wanted to impress their neighbors with a fantastic party appetizer, Betty had just the thing. Betty Crocker is, and has been, a loyal kitchen sidekick to millions. These recipes, beloved by so many people, come from Betty Crocker’s Kitchens. For many, the Kitchens were a place shrouded in mystery: a mythical space where delicious concoctions were created behind closed doors and then suddenly released into the world. Betty’s fans and long-time loyalists often ask to visit the Kitchens, but geography and space limitations make it impossible for the Kitchens to accommodate all of the curious fans — that’s where Instagram comes in. Because of the app’s fantastic visual storytelling capabilities, Instagram allows the Kitchens to come to life in a way they never had before. Betty’s Instagram goes behind the scenes at the Kitchens and shows what’s being created that day. It shows thousands of enthusiastic bakers what life is like for the Betty Kitchens Experts. The account launched in September 2012 and within three months gained over 22,000 followers. Followers were excited by the authentic, delicious-looking content and the nods to Betty’s legacy. Betty regularly serves up fresh content, like when when Hurricane Sandy hit, the Betty Kitchens team sprung into action and hosted their own bake sale at General Mills World Headquarters to raise money for the victims. This photo brought awareness to the sale and showed the more human side of Betty Crocker. Each year the Betty Kitchens Experts go live during Thanksgiving to help people with their holiday cooking dilemmas. We launched this year’s version of “Ask Betty" with a fun picture of our Experts hitting the web. When it’s National Cookie Day, the Betty Crocker Kitchens don't mess around. This was the bounty after a long day of baking by the Experts. A huge part of Betty Crocker’s brand is her legacy. Peppering the Instagram account with vintage Betty goodness draws major love — including this picture of a recipe box that customers used to send away for, for a mere $1.
www.instagram.com/bettycrocker
