THE 14TH ANNUAL SHORTY AWARDS

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From the 5th Annual Shorty Social Good Awards

POSB PAssion Kids Run and Community Outreach: Bettering the Lives of Children and Youth

Entered in Corporate-Community, Youth & Family

Objectives

Fondly known in Singapore as the People’s Bank, POSB, a subsidiary of DBS Bank, is committed to community outreach. One of the causes POSB has championed over the years is bettering the lives of our children and youth. We seek to empower the young by supporting community development and promoting financial literacy. We collaborate with our corporate strategic partners to create sustainable outreach and engagement initiatives, programmes, and events, with the aim of bringing the entire community together for the common goal of bettering the lives of underprivileged children, children with disabilities, and at-risk youth.

Together with one of our key strategic partners, the People’s Association, a statutory board to promote racial harmony and social cohesion in Singapore, we organize one of the largest annual charity runs for children called the POSB PAssion Run for Kids. Funds raised through the run go towards the POSB PAssion Kids Fund, which provides support for programmes designed to provide all children with an equal opportunity to participate actively and pick up skills that will help them become active contributors to the community now and in the future.

This annual fundraising event complements the other outreach and engagement activities we carry out throughout the year, such as POSB Financial Literacy Workshops, and collaborations with Singapore's National Library Board (NLB) and the Singapore Discovery Centre. 

 

Strategy and Execution

  1. POSB PAssion Run for Kids

 

  1. POSB Financial Literacy Workshops for Children

 

  1. Other POSB Community Outreach Activities 

National Library Board

Singapore Discovery Centre

Results

  1. POSB PAssion Run for Kids

 

  1. POSB Financial Literacy Workshops for Children

 

  1. Other POSB Community Outreach Activities

Singapore Discovery Centre

Media

Entrant Company / Organization Name

DBS Bank

Entry Credits