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Special Project

Special Project
From the 5th Annual Shorty Social Good Awards

In The Know Next Gen: Shannon Lisa

Entered in Environment & Sustainability


The objective of this series was to highlight Millennial and Gen Z changemakers who are making amazing strides in their chosen fields.

Strategy and Execution

Shannon Lisa is an inspiring story of a young scientist who is changing the way we look at our water sources. Her organization protecting wetlands and water supplies and her revolutionary detective work uncovered the cancer causing contaminants in local waters. Her leadership at such a young age inspires other young people to protect their environment. 


This episode successfully highlighted an inspirational story and call to action for other young people to expand their knowledge regarding the environment they are living in. Not only is she a young leader in her community but in sharing her story she is inspiring people across the world to take a second look and not take their homes for granted. This episode had approximately 200,000 views across our platforms.


Video for In The Know Next Gen: Shannon Lisa

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In The Know


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