THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 5th Annual Shorty Social Good Awards

Holistic Home: The Alex House Project

Entered in Youth & Family

Objectives

In this series and specifically this episode we focused on highlighting an organization that took a holistic approach to parenthood. With the Alex House Projects focus on community and specifically low - income families and single parents we found their holistic approach really highlighted the importance of looking at the “whole picture” when it comes to parenting.

Strategy and Execution

For this series we tried to focus on Holistic Lifestyles and individuals who are doing great work but may not have received a lot of recognition. For The Alex House Project specifically, we worked to highlight the founder, Samora Coles, and her inspiring personal story as a young parent and why the program she created was necessary in her community. We also focused on how she is ensuring the longevity of the program and slowly working to expand those who it services. 
 

Results

Overall, this episode is a beautiful and inspiring story about a woman who decided to be the change she wanted to see in her community. Parenting is something that many people take for granted and can be a huge factor in quality of life for future generations. By telling this story we successfully highlighted the importance of looking at the “whole picture” or holistically at parenting, validating the importance of education and community. This episode earned approximately 650,000 views across our platforms.
 

Media

Video for Holistic Home: The Alex House Project

Entrant Company / Organization Name

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