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From the 5th Annual Shorty Social Good Awards

Good People: Shoot Basketballs Not People

Entered in Youth & Family

About this entry

The objective of the series “Good People” is to meet the inspiring changemakers who have dedicated their lives to creating a positive impact in their communities. In this episode, we profiled Gary Mills and his organization “Shoot Basketballs, Not People,” which aims to decrease gun violence through basketballs. With his organisation, Mills has created a sanctuary that draws the inner city youth of Philadelphia off the streets and onto the court. 

Why does this entry deserve to win?

We spent a day with Mills and all of the young athletes he trains, and who are a part of the organisation. In addition to our main interview with Mills, we also spoke with his students and their parents. 


As an entire series, "Good People" has garnered more than 26.4 million video views across In The Know’s platforms, which is a huge success in our aim to amplify the voices of those doing so much good in their respective communities. This epsiode, which launched the show, recieved over 2 million views across our platforms and on social.


Video for Good People: Shoot Basketballs Not People

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In The Know


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