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Special Project

Special Project
From the 4th Annual Shorty Social Good Awards

Turtle Conservation in Costa Rica

Finalist in Animal & Wildlife


The video was creared to highlight the work done by The Footprints Network in funding community based projects that have a positive impact on the world.

We believe that as travelers we have a responsibility to give back.
This is why we founded the Footprints program. When you buy travel insurance with us, you can choose to add a small donation to your policy price to help fund a community development project.

We work with reputable charities and NGOs and absorb the administration costs, so that 100% of your donation goes directly to the project of your choice.

All projects we fund align with the United Nation’s Sustainable Development Goals, which strive to help end poverty, protect the planet and shift the world onto a sustainable and resilient path.

Through the project highlighted in this video, the Sea Turtle Conservancy will train aspiring conservation biologists from developing nations in the proper techniques for monitoring and protecting nesting sites in order to build capacity for sea turtle conservation in Latin America.

It also aims to promote sea turtle eco-tourism as a way to build sustainable conservation programs that provide revenue for local communities.

Strategy and Execution

Our overall goal is to challenge travellers to harness their curiosity, to be brave enough to find their own journey, and to gain a richer understanding of themselves, others, and the world

With video the aim is to achieve views & engagement goals on & off platform.
Convert traffic to leads on content assets with video in page.
Achieve traffic increase using video markup pages / SEO penetration.

Youtube: 91,400 views & 12,000 impressions
Facebook: 51,000 views & 305,000 reach


A total of 7959 Travelers donated $20001.59 (100% funded) to help improve  the environment in Costa Rica.

A sustainable eco-tourism program will be maintained at Tortuguero to provide revenue for local communities in a way that reduces impacts to sea turtles.



Video for Turtle Conservation in Costa Rica

Entrant Company / Organization Name

World Nomads


Entry Credits