It piles up in landfills, it’s dumped in the ocean, it's burned. Lebanon is drowning in trash and doesn't know what to do about it.
Waste-Ed created this short documentary to raise awareness and show a positive blueprint for change with the example of local waste management engineer Ziad Abi Chaker, who says: “It's not an evil material. You just need some kind of a paradigm shift regarding plastic. Let's recuperate it as much as we can, and let's do something useful with it.’’
Strategy and implementation for Waste-Ed (read: Waste Education) involves creating and distributing video content that raises awareness and acts as a call to action to save our planet.
With a weekly reach of 2 million Facebook users, more than 125K Page likes and more than 140K followers, we create content that inspires change by highlighting the Earth’s crisis condition and offering concrete solutions.
The video reached 235K Facebook users and was shared 1,000 times from our Page.
