Introduce W25-54 Kitten Bowl fans to the next installment of this special event and bring awareness to our corporate pet adoption initiative.
Attract new viewers & animal/cat enthusiasts with social tactics that feature our signature over-the-top “cat/kitten” cuteness.
A comprehensive social media year campaign that covered the following:
Live-event support: Coverage of the live taping event on Facebook, via Facebook Live, Twitter, Instagram and Snapchat. Custom Snapchat filter was created for this event.
Kitten Emojis: Free Emojis, Stickers. Gifs and iMessages themed around Kitten Bowl was specifically created tied to the special -event.
Live Tweeting of the event- #KitenBowl Trended for over 6+ hours the day of the event peaking at #2 just under #SuperbowlSunday
Social Content: Capitalize on trending hashtags and content such as branded images, videos, gifs, memes, motion posters, countdown to Kitten Bowl posts to engage the audience.
Social Interactions: Experiences such as 360 videos, cat center behind the scenes videos, thematic posts centered around pet adoption and cat care, giveaways with Kitten Trading Cards and VR glasses and Kitten your Selfie digital application with a selfie filter with our cat-lete kittens resonated well with the audience. We also hosted RT to win branded cooler backpacks and koozies, by uploading pics of fans cats/pets watching the show, which went over well and got a lot of submissions!
Influencers: Work with cat personalities such as Nala_Cat to do an Instagram takeover and other cat influencers. Also, partnered with lifestyle/women bloggers and influencers in our core audience who helped live tweet in addition to the blog coverage.
HALL’s premiere of the special “Kitten Bowl VI” was the #2 Most Social Cable non-sports program on Sunday, generating 59,720 Social Media Interactions across Facebook, Instagram, and Twitter combined (behind APL’s “Puppy Bowl XV,” 268K). 8% of the Interactions occurred on Facebook, 27% on Instagram, and 64% on Twitter.
