12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 4th Annual Shorty Social Good Awards

Upworthy Presents: Kazi Mannan

Finalist in Facebook

About this entry

Upworthy believes in the power of a well-told story to change minds and change the world. Not only have we pioneered social-purpose media, but we have been able to use our ability to tell powerful, empathetic stories, combined with a data-driven approach, to build the largest concentrated audience of educated, affluent millennials who give a damn. We know the difference between the video that gets 10,000 views and 10 million — and the difference between getting lost in the noise and getting people to react and engage.

Truvia partnered with Upworthy to create a content series to show how a little bit of sweetness can go a long way. For this video, we focused on a human-interest story to connect with our audience through empathy and positivity. We were interested in elevating a culturally relevant topic as a way to align with a wider issue without polarizing our audience. We chose a story within the food industry to connect back to Truvia as a socially conscious brand, driving awareness and affinity for the products.

 

Why does this entry deserve to win?

With our objectives in mind, we sourced the powerful story of Kazi Mannan and his restaurant, the Sakina Halal Grill. As an immigrant who is passionate about cooking and sharing food, Kazi took on the responsibility of feeding individuals in his neighborhood who are homeless. This story not only spotlights hunger and poverty, but also leads with human kindness in the context of immigrants — during a time when immigration is a highly contested issue. We captured the authentic interaction of Kazi with the people he feeds to show the true impact of his efforts, the real experiences of those facing poverty, and the power of sharing when we have a little bit extra. The video was distributed to Upworthy's nearly 12 million Facebook followers; 382,000 Instagram followers; and 200,000 + daily visitors to Upworthy.com.

Results

1.3MM+ views

47.8K+ social interactions 

3.7MM+ impressions

We engaged our active audience in sweet content that resonated with the human experience and drove awareness for Truvia. With Kazi’s story, we found the intersection of several important, topical issues — hunger, poverty, and immigration — and demonstrated how kindness can make a huge difference. While this might not be the solution to these systemic issues, opening the minds of audiences across the digital landscape to these conversations and, fueled by empathy, we’re creating the space to drive real change. We received positive engagement on social platforms, with our audience championing Kazi and others like him. 

Media

Video for Upworthy Presents: Kazi Mannan

Produced by

Upworthy, Truvia

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.